Microsoft plans to launch a new internet service in which users will receive part of their money back when make purchases through the search engine Live Search, announced MarketWatch.
The service will be called "Live Search cash back" and will be available at the address www.live.com. It will be possible to buy products from advertising partners of Microsoft, and then to receive back a part of the amount paid as a bonus for using the search engine.
This step has been considered to be the consecutive in the "campaign of Microsoft to increase the presence of the company on the Internet, where it is urged by the most serious competitor - Google. The software company has begun to consider the introduction of the new service after failing to buy the second popular Internet portal - Yahoo.
According to analysts, the launch of one such tempting product could well increase traffic through the sites owned by Microsoft. The idea is considered quite radical but successful, albeit old, trick to attract customers.
Although Microsoft resort to the use of its financial strength in order to combat the dominant online position of Google, the successful implementation of the new service may take time, argue familiar with the business. But in case of success Microsoft will prove the leadership of Yahoo that they had incorrectly given up the deal with the software giant.
Despite ruined negotiations for a merger between the two companies, Microsoft again went to Yahoo and asked to buy only a part of the business portal staking on cooperation instead of total acquisition this time. Meanwhile, Microsoft had received unexpected support from financial giants as billionaire Carl Aiken, who launched a crusade against the current board of directors of Yahoo.
Carl Aiken accused directors of Yahoo that they have spoiled the deal with Microsoft, overvaluing their own business, and wished to change their people to renew negotiations and to lead the merger to a successful conclusion. Another veteran investor T. Boon Pickens joined Carl Aiken's to sweep aside the current top executives of Yahoo.
